top of page

MANAGEMENT & COMMERCIAL CONSULTING ACTIVITIES

MARKET RESEARCH & INSIGHTS

 Customer segmentation and profiling 

 Trend analysis and forecasting 

 Customer journey mapping 

SALES & DISTRIBUTION STRATEGIES

 Channel development and optimization 

 Territory planning and sales network expansion 

 Key account management strategies 

PRICING & REVENUE STRATEGIES

 Dynamic pricing models 

 Discounting and promotion strategies 

 Value-based pricing 

CUSTOMER RELATIONSHIP MANAGEMENT

 CRM strategy development and implementation 

 Loyalty programs and retention strategies 

 Customer feedback and engagement programs 

PRODUCT DEVELOPEMENT SUPPORT

 Product positioning and market fit assessment 

 Innovation pipeline management 

 Launch strategies and execution

DIGITAL TRANSFORMATION IN MARKETING & SALES 

 E-commerce and omnichannel strategies 

 Digital advertising and SEO strategies 

 Data-driven marketing and analytics 

PARTNERSHIP & ECOSYSTEM BUILDING

 Strategic alliances and partnerships 

 Co-marketing initiatives 

 Ecosystem development strategies

OPERATIONAL EFFICIENCY INS COMMERCIAL FUNCTIONS

Sales process optimization 

 Marketing and sales alignment 

 Team capability building and training 

BRAND DEVELOPEMENT & IDENTITY

 Brand positioning and storytelling 

 Visual identity and communication guidelines 

 Brand equity measurement and growth

CRISIS MANAGEMENT IN COMMERCIAL CONTEXTS

 Reputation management strategies 

 Communication plans for adverse scenarios 

 Contingency planning for market disruptions

PERFORMANCE MEASUREMENT & IMPROVEMENT

 KPIs and metrics development for commercial activities 

 Campaign performance tracking and ROI analysis 

 Competitive benchmarking and continuous improvement 

DELIVRABES

Tailored strategies, actionable insights, and practical tools designed to address specific business challenges and drive measurable outcomes.

PRICING

To provide an initial reference, a detailed rate structure is presented 

RATE CHART
TIME AND MATERIALS MANAGEMENT
HOURLY OPTION

post activities, end of month invoice

SILVER PACK MANAGEMENT
15 HOURS

prepaid pack valid 12 moths

GOLD PACK MANAGEMENT
30 HOURS

prepaid pack valid 18 months

PLATINIUM PACK MANAGEMENT
45 HOURS

prepaid pack valid 24 months

Allée du Quartz 3      2300 La Chaux-de-Fonds      Switzerland      +41 32 920 32 32      info@wcp.watch

bottom of page